On the evening before his London headline show, Karri visited the Soho showroom. He pulled up with his mate and DJ (DJ Days @djdays_), without a stylist or any visible set-up, and moved through the space in a way that felt unforced – going through the rails, trying pieces on, speaking with the team, and taking the time to understand what he was picking up.
[Left to right : Karri (@4karri) and DJ DAY$ (@djdays_)]
They left with a few pieces, including one-of-one deconstructed San Francisco Giants and Oakland Athletics caps – their hometowns!
Finding references to home while sitting in a small London studio, felt less like a coincidence and more like the kind of detail you only come across when you slow down and actually engage with what’s in front of you.
He left the store wearing one of them and went straight to the studio to record that same night. In a video he later posted, he’s still wearing it during the session, unchanged.
STUDIO Ü operates differently to most retail spaces. The work begins with existing garments, which are then reworked through paint, distressing and reconstruction, often on a made-to-order basis. Nothing is positioned as entirely new. Pieces are developed from what they were before, carrying that history forward rather than removing it. It’s a slower way of working, and it naturally changes how people move within the space – decisions aren’t immediate, and the process asks you to spend time with what you’re choosing.
Karri spoke about London and the energy the city gives him, and the visit felt aligned with that. It wasn’t transactional or overly considered, just a moment of being present and letting things unfold at their own pace.
That same sense of time sits within his music. Raised in San Francisco, his sound carries a late night, “Lo N’ Slo” feel, shaped by patience rather than immediacy. Tracks like “3AM in Oakland”, “only u” and “Oakland Pt. 2” built gradually, finding their audience over time rather than arriving all at once.
There’s something beautiful in that. R&B has always moved this way. It recedes when everything becomes too loud or overproduced, and returns when there’s a renewed appetite for something more measured and intentional. Not as a trend, but as a shift in feeling. There are parallels in clothing too – less emphasis on constant newness, more attention on pieces that hold their place over time, things you don’t feel the need to change out of straight away.
STUDIO Ü sits quietly within that space. Not built around volume or speed, but around process, attention, and a certain level of care. It’s the kind of place that reflects London at its best – not loud about what it’s doing, but confident enough to take its time.