OUR STORY

STUDIO Ü is a design studio and fashion brand based in Soho, London, specialising in the transformation of vintage and deadstock garments into one-of-a-kind pieces.

Every item is made in-house at our two-floor flagship on Berwick Street, where an open showroom sits above a working atelier. Nothing is outsourced – every garment is cut, rebuilt and finished on site.

We believe fashion should be personal, expressive and rooted in craft. Rather than designing from scratch, we work with what already exists. Our process is material-led and intuitive, shaped by the garments themselves rather than trends or moodboards.

At the centre of the studio is our members club – a growing community who bring in their own clothing to be reimagined in STUDIO Ü’s signature silhouettes. The process is collaborative, hands-on and grounded in making.

Beyond the store, we create custom pieces for red carpet, theatre, TV and film, and work internationally with stylists, stockists and cultural partners across Europe, Asia, the Middle East and North America.

Visit us at 39 Berwick Street, Soho, London W1F 8RU, or email info@studioumehunai.com for all enquires.