OUR STORY

STUDIO Ü is a design studio and fashion brand based in Soho, London – specialising in the transformation of vintage and deadstock garments into one-of-a-kind pieces.

Every item is reworked in-house at our two-floor flagship on Berwick Street, where our open showroom sits above a working atelier.

Built on the belief that fashion should be personal, expressive and rooted in craft, we don’t design from scratch – we start with what already exists.

Working almost entirely with archive and deadstock, our process is intuitive and constraint-led – shaped by material, not moodboards.

At the heart of the studio is our members club – a growing community who bring in their own clothes to be reimagined in STUDIO Ü’s signature silhouettes. It’s collaborative, personal, and grounded in process.

Beyond the store, we create custom looks for red carpet, theatre, TV and film – and work internationally with stylists, stockists and cultural partners across Europe, Asia, the Middle East and North America.

Visit us at 39 Berwick Street, Soho, London W1F 8RU – or email info@studioumehunai.com for all enquiries.