OUR STORY

STUDIO Ü stands out by blending versatility, functionality, and sustainability into every garment.


Our designs go beyond traditional fashion, offering a platform for self-expression and creativity. Each piece is carefully crafted with multiple uses in mind, featuring innovative silhouettes and deconstruction for endless styling possibilities

Sustainability is our core value.

We reject seasonal collections, focusing instead on timeless pieces that endure. From sourcing vintage designer wear and deadstock fabrics to creating new, one-of-a-kind creations, sustainability guides every step of our design process.

We aim to make a positive impact on the environment while providing high-quality, ethically made fashion choices.

Founded by Justin Umeh and Unai Telleria during the 2021 lockdown in London, STUDIO Ü began with experimental sessions in a Soho studio, transforming coveted designer pieces into new designs.


Encouraged by the overwhelmingly positive response, we established our flagship showroom and retail store in London's vibrant Soho district - 39 Berwick Street, W1F 8RU.

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